When we think of social media, we often find ourselves thinking that it is just another billboard for us to promote our products & services.
Every-day we hear from friends and colleagues alike that ‘if you don’t have a Facebook page, you don’t have a business’
Twitter is not cool. – 2016
So often, Agents of Obelisk sees companies and professionals rush into establishing themselves online without the proper fore-thought or know-how! So here is five ‘please oh please do not do this!’ mistakes to avoid when managing your online presence…
Social Media is a community, not a billboard
Business owners tend to treat Facebook as though they were some kind of paper-boy selling news on the corner. The pushy sell, the harsh transaction based language and the ‘faceless’ corporate entity all serve to diminish the community you should be building to support your brand. Instead of thinking of social media as a platform to push a product, think of it as a tool to build brand awareness and customer retention that will in turn drive the sales of product.
Whilst pushing your product through social media might get some initial results…. read more